Privacy Policy

Last Updated: March 26, 2026

Skinner Law Firm/Skinner Accident & Injury Lawyers (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes what personal information we collect, how we use it, to whom we may disclose it, and what choices you have regarding our use of your personal information. This Privacy Policy applies to information collected through our website at www.skinnerfirm.com, our telephone systems, our intake and case management platforms, our text messaging (SMS/MMS) communications, and any other interactions with our firm.

Information We Collect

Information You Provide to Us. When you contact us by phone, through our website, via text message, or in person, we may collect information you voluntarily provide, including: your name, mailing address, email address, telephone number, date of birth, and details about your legal matter. If you become a client, we may also collect additional information necessary to represent you, such as Social Security numbers, insurance policy information, medical records and treatment history, financial account details, employment information, and photographs or other documentation related to your case.

Information Collected Automatically. When you visit our website, we and our third-party service providers may automatically collect certain information using cookies, web beacons, pixels, and similar technologies. This may include your IP address, browser type, operating system, device identifiers, pages visited, time spent on pages, referring URLs, and general geographic location. We use Google Analytics with Display Advertising to analyze how visitors use our site. The information generated by cookies about your use of the website is transmitted to Google Analytics and used to compile statistical reports on website activity.

Call Recordings. Telephone calls to and from our offices may be recorded for quality assurance, training, and compliance purposes. By calling our office, you acknowledge and consent to the recording of your call. If you do not wish to be recorded, please inform the person you are speaking with at the beginning of the call.

Text Messages (SMS/MMS). If you provide your phone number and consent to receive text messages, we may collect your mobile phone number and the content of text message communications between you and our attorneys or staff.

How We Use Your Information

We use the information we collect for the following purposes: to evaluate and respond to your legal inquiry; to provide legal services if you become a client; to communicate with you about your case, including by telephone, email, and text message; to schedule and confirm appointments; to process payments and manage billing; to improve our website and services; to comply with legal and ethical obligations; and for internal business operations including quality assurance, training, and analytics.

SMS/Text Messaging

Skinner Law Firm/Skinner Accident & Injury Lawyers does not share, sell, or rent your mobile phone number or any personal information collected through SMS messaging with third parties for their marketing purposes. We will not share text message opt-in data or consent information with any third-party service providers for purposes unrelated to providing our legal services. Your mobile number will only be used to send you the SMS messages you have opted in to receive.

By providing your phone number to Skinner Law Firm/Skinner Accident & Injury Lawyers, you consent to receiving text messages related to your legal matter, including appointment reminders, case status updates, document requests, and other communications from your attorney. Message frequency may vary. Message and data rates may apply. You may opt out of receiving text messages at any time by replying STOP to any message. Reply HELP for more information.

Disclosure of Your Information

Service Providers. We may share your personal information with third-party service providers that perform services on our behalf, such as web hosting, case management software, customer relationship management platforms, analytics providers, information technology support, and telephone/communication service providers. These service providers have access to personal information only as needed to perform their functions on our behalf and are contractually obligated not to disclose or use it for any other purpose.

Co-Counsel and Referral Attorneys. With your permission, we may share your information with other law firms or attorneys with whom we co-counsel or to whom we refer your matter.

Legal Requirements. We may disclose your information when required to do so by law, court order, or governmental regulation, or when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.

We do not sell your personal information to third parties for marketing or advertising purposes.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to collect information about your browsing activity. Cookies are small text files placed on your computer or device by websites you visit. We use cookies to analyze website traffic through Google Analytics, to remember user preferences, and to support digital advertising and marketing efforts. We may also use third-party tracking pixels or tags from advertising platforms to measure the effectiveness of our marketing campaigns.

We will never, and will not allow any third party to, use Google Analytics to track or collect any Personally Identifiable Information of visitors to our website. Google will not associate your IP address with any other data held by Google. Neither Skinner Law Firm/Skinner Accident & Injury Lawyers nor Google will link an IP address with the identity of a computer user.

You may opt out of Google Analytics by downloading and installing the Google Analytics opt-out add-on for your web browser, available at https://tools.google.com/dlpage/gaoptout/. You may also manage cookie preferences through your browser settings. Please note that disabling cookies may affect the functionality of our website.

Data Security

We maintain appropriate technical, administrative, and physical security measures designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or method of electronic storage is completely secure. While we strive to use commercially reasonable means to protect your personal information, we cannot guarantee its absolute security.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, to provide our legal services, to comply with our legal and ethical obligations (including recordkeeping requirements under applicable rules of professional conduct), to resolve disputes, and to enforce our agreements. Client files and related information are retained in accordance with applicable bar rules and our firm’s document retention policy.

Third-Party Websites

Our website may contain links to third-party websites that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party websites or services. We encourage you to review the privacy policies of any third-party websites you visit.

Children’s Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us and we will take steps to delete such information.

Your Privacy Rights

Depending on where you reside, you may have certain rights regarding your personal information under applicable state privacy laws, including the Virginia Consumer Data Protection Act (VCDPA). These rights may include the right to confirm whether we are processing your personal data, the right to access your personal data, the right to correct inaccuracies, the right to delete your personal data, and the right to opt out of certain processing activities. To exercise any of these rights, please contact us using the information provided below. We will respond to your request within the time period required by applicable law.

Please note that certain information may be exempt from such requests, including information protected by attorney-client privilege, work product doctrine, or other legal privileges, and information we are required to retain under applicable rules of professional conduct.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. We will post the updated Privacy Policy on our website with a revised “Last Updated” date. We encourage you to review this Privacy Policy periodically. Your continued use of our website or services after any changes constitutes your acceptance of the updated Privacy Policy.

Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

Skinner Law Firm/Skinner Accident & Injury Lawyers

115 E. Washington Street, Charles Town, WV 25414

Phone: (304) 725-7029

Website: www.skinnerfirm.com